Author details
Author Cass R. Sunstein |
Available item(s) by this author (1)
Add the result to your basket Make a suggestion Refine your search Apply to external sources
Nudge / Richard H. Thaler / New York : Penguin Books (2009)
Nudge : improving decisions about health, wealth, and happiness [printed text] / Richard H. Thaler ; Cass R. Sunstein . - Rev. and expanded ed. . - New York : Penguin Books, 2009 . - viii, 312 p. : ill. ; 22 cm.
ISBN : 978-0-14-311526-7
http://www.nudges.org
Languages : English (eng)
Descriptors: Indexation
Choice Behavior ; Consumer behavior ; Decision Making ; Economics
Classification
HB 74.P8 Economic theory. Demography -- PsychologyAbstract: Every day, we make decisions about how to invest our money, where
to send our children to school, and what to put on our dinner plates.
Unfortunately, we often make poor choices - and look back at them with bafflement! We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself.
Our errors are what make us human, but up till now, they have been largely ignored by those around us, whether they make a complex public policy or sell us a plain old bottle of wine.
In this ground-breaking collaboration, two extraordinary, if ultimately human, thinkers, economist Richard Thaler and legal scholar Cass Sunstein, invite us into an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for them to choose what is best for themselves, their families, and their society.
Using colorful examples drawn from the realms of 401(k) investing, organ donations, and marriage, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice.
Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals, companies, and governments alike.
Nudge is a book about making your life better-one small decision at a time.Record link: https://kce.docressources.info/index.php?lvl=notice_display&id=1566 Hold
Place a hold on this item
Copies(1)
Barcode Call number Media type Location Section Status 10273-01703 HB 74.P8/THA Book KCE Library (10.124) Due for return by 12/31/2020 Readers who borrowed this document also borrowed:
Le marché de la santé Marchandiser les soins nuit gravement à la santé Belgian guidelines for economic evaluations and budget impact analyses Cleemput, Irina Management humain Taskin, Laurent Health economics Zweifel, Peter Handbook of obesity intervention for the lifespan James, Larry C., Linton, John International Health Law den Exter, A.P. Comment la psychiatrie et l'industrie pharmaceutique ont médicalisé nos émotions Laner, Christopher Health at a glance Organisation for Economic Co-operation and Development (OECD) = Organisation de Coopération et de Développement Economiques (OCDE) Le bouclier sanitaire Tabuteau, Didier Protéger et rendre capable Eyraud, Benoït